Terms of service

Who we are

CARA is provided by CARA CHIRO AI LLC, DBA CARA AI ("CARA," "we," "us"), a Texas limited liability company in Austin, Texas. "You" means the practice that buys or uses CARA, and anyone who uses CARA, including the CARA app.

These terms cover gocara.ai, the CARA app, the CARA Founding 50 page at go.theremarkablepractice.com/cara, and buying CARA there. By using any of them or buying CARA, you agree to them.

Your CARA agreement

When you buy, you pay the start fee at checkout. Before your build starts, you e-sign the CARA Master Services Agreement (MSA) and your Order Form. The MSA includes a Business Associate Agreement (BAA), a Data Processing Addendum and our Communications Standards.

We don’t start your build, or access any patient information, until you sign. If you don’t sign before your kickoff call, we refund your start fee in full.

Once signed, the MSA and your Order Form govern the CARA service, including fees, refunds, liability and how disputes are resolved. If they say something different from these terms, they control.

What CARA is

CARA is a team of AI employees for chiropractic practices, and the people behind them:

• CARA, your AI chief of staff, works inside the EHR and tools your practice already uses. Your team talks to her the way they would a team member.
• Kelly, your 24/7 patient concierge, answers your phones when your team can’t, works new leads within minutes, and books into your EHR.
• Mark, your AI marketing assistant, supports our marketing team.
• Our human team custom-builds CARA into your practice, trains your team, and runs your marketing on Meta, Google and GoHighLevel.

You and your team stay in charge. CARA takes on jobs; your practice owns patient care and every clinical decision. CARA doesn’t diagnose, treat or give medical advice.

REMi and ChiroCommunity membership are included, and are provided by their operators under their own terms.

Founding 50 pricing

• $5,000 at checkout covers your custom build and your first month of service, meaning the first 30 days after you go live.
• Then $2,000 a month, starting 30 days after you go live and charged automatically each month. The $2,000 rate is locked for your first 12 monthly payments. After that it stays $2,000 until we change it, and we give you 30 days’ notice first. You can cancel before a change takes effect.
• If you haven’t gone live by the 60th day after your kickoff call because we’re still waiting on access, information or approvals from your practice, your monthly plan starts on the 61st day after your kickoff call.
• Call minutes. Your plan includes 1,000 connected minutes a month. Only connected talk time counts, measured to the second; ringing and unanswered calls don’t. Unused minutes don’t roll over. Extra minutes are $0.40 a minute ($400 per 1,000), charged each month for the month before. We alert you when you reach 80% of your included minutes.
• Ad spend is separate. You pay it straight to Meta and Google. We never mark it up, and it isn’t refundable. We recommend at least $3,000 a month: $2,000 on Meta and $1,000 on Google.
• Prices don’t include taxes.
• One CARA per practice location.

Founding 50 terms

• Founding 50 pricing and bonuses are for the first 50 practices that buy, while seats remain. Each seat covers one location and can’t be transferred.
• Kickoff weeks are scheduled first come, first served. Build timing (the October and November waves) is an estimate.
• Founding 50 bonuses: the Found First Audit; Lost Patient Recall, where Kelly calls patients who fell off a care plan in the last 12 months; and two tickets to the Remarkable Life Retreat in Zion, Utah, April 29 to May 2, 2027, hosted by The Remarkable Practice under its event terms, with meals, lodging (an Airstream) and materials included. Travel to and from the retreat isn’t included. Retreat tickets are cancelled if you receive a CARA Promise refund, or if your CARA service has ended before the retreat.
• Founding 50 members get early access to new features we build with them, such as insurance verification. No release date is promised.
• Bonuses have no cash value.

Payment and automatic billing

We take payment through Stripe. Stripe processes your card details; we never see or store your full card number.

You authorize CARA CHIRO AI LLC and Stripe to charge the payment method you saved at checkout, or a replacement you give us, for your monthly fee each month starting on the date above, for extra call minutes each month, and for any taxes, until your service ends and everything owed is paid.

If a payment fails, we’ll contact you to fix it. Your MSA explains what happens if a balance stays unpaid.

Refunds: The CARA Promise

Change your mind before your build starts, and you get a full refund. If we can’t connect your EHR for scheduling, or can’t get you live within 90 days of your kickoff because of us, you get your $5,000 back. Once you’re live, the 90-day CARA Promise applies. The full terms, and how to ask, are in our refund policy.

Cancelling

CARA is month to month, with no long-term contract. Either of us may cancel for any reason with at least 30 days’ written notice, and email counts. To cancel, email support@gocara.ai from the email on your account. Cancelling takes effect at the end of the billing period in which the 30-day notice ends. Fees for the time before then aren’t refunded, except under the CARA Promise.

Your ad accounts, your CRM and your data stay yours, no matter what. For 90 days after your service ends, you can ask us to export your data.

Text messages and calls from CARA

CARA CHIRO AI LLC, DBA CARA AI, texts only people who agree to it on one of our forms. When you give us your mobile number, you choose which texts you want:

• Service texts: updates about your waitlist spot or account, call and appointment reminders, onboarding and support.
• Marketing texts: offers, news and updates about CARA.

On gocara.ai, each kind of text has its own checkbox. Both are optional and start unchecked, and you can submit the form without checking either. Giving us your phone number alone doesn’t sign you up for texts. Consent isn’t a condition of any purchase.

You must be 18 years of age or older to use this SMS service.

If a consent box on one of our forms also covers calls and you check it, we may call you about CARA at that number, including marketing calls, using automated technology, prerecorded messages, voicemail or an AI-generated voice.

• Message frequency varies. Message and data rates may apply.
• Reply HELP for help, or email support@gocara.ai.
• Reply STOP to any text to opt out. You can also opt out by telling us on a call or by emailing support@gocara.ai.
• We do not share mobile opt-in data or consent with third parties or affiliates for their marketing. Our privacy policy explains how we handle your number.
• Calls may be recorded. Carriers aren’t liable for delayed or undelivered messages.

Patient information and HIPAA

CARA is HIPAA compliant. Before CARA touches any patient information, your practice signs a Business Associate Agreement (BAA) with us, and every vendor that handles patient information signs one with us. We handle patient information only under HIPAA and your BAA, and only to provide CARA to your practice.

If a patient asks, Kelly tells them she’s AI. Please don’t send patient information through the forms on our websites.

Using CARA the right way

When you use CARA, you agree to:

• Give us accurate information about your practice, and keep your logins within your team.
• Use CARA in line with the laws that apply to your practice, including HIPAA and the rules on calling and texting patients and leads, and follow our Communications Standards.
• Not use CARA to send spam, harass anyone, mislead patients or break the law.
• Not copy, resell or reverse engineer CARA, or try to get around its security.
• Have a person on your team review anything clinical or financial before it reaches a patient.

If an account is used in a way that breaks these rules, we may pause the service and will tell you why.

AI and results

CARA uses AI, and AI can make mistakes. That’s why your team stays in charge and our team stands behind the work.

Results vary. The results we share come from real practices, and they are examples, not a promise. Your results depend on your market, your team, how you use CARA and many other factors. Testimonials on our pages come from TRP coaches and their teams who took part in the CARA pilot, shared with their permission. Pilot practices used CARA at no charge during the pilot and paid their own ad spend.

Who owns what

Your patient data, your ad accounts, your CRM data and your practice’s information stay yours. CARA’s software, AI employees, systems, configurations and brand belong to CARA and its licensors, including anything we customize for you, and you can use them for your practice while your plan is active.

Limitation of liability

For CARA clients, liability is set by your MSA. For everything else on these pages, and anyone using the CARA app without an MSA: to the fullest extent the law allows, our websites and the CARA app are provided as is, and we aren’t liable for indirect, incidental or consequential losses, such as lost profits or lost data. Some places don’t allow these limits, so they may not all apply to you.

Changes to these terms

When we update these terms, we change the date at the top of this page. Your signed MSA and Order Form govern your plan.

Governing law and disputes

Texas law governs these terms, without regard to conflict of law rules. Disputes about the CARA service are resolved as your MSA sets out: we talk first, and then use binding arbitration seated in Austin, Texas.

Questions

Questions about these terms: support@gocara.ai. CARA CHIRO AI LLC, DBA CARA AI, Austin, Texas.